Episodes

Jan. 1, 2018

"Our Industry is Going Through Big Changes This Year!" Welcome To The…

How many things on your to-do list are waiting for the world to calm down, or get back to normal, before you can achieve them? In…

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Dec. 26, 2017

Your Resolutions Suck - How To Achieve The Goals You Set [#25]

The gym will be packed next week, but it will be empty again by mid January. Just like we set personal resolutions and goals, you…

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Dec. 18, 2017

Radical Results 15 Minutes at a Time [#24]

As close to a silver bullet as you'll ever find - radical results 15 minutes at a time. There's a simple discipline you can requi…

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Dec. 11, 2017

The Single Most Important Sales Skill [#23]

If you're going to invest in sales training, don't! Focus on your processes first. But if you insist on training, make sure it's …

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Dec. 4, 2017

The Hierarchy of Wonders [#22]

The hierarchy of horrors helps you find the most pressing negative areas in your business to fix. But what about when you don't' …

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Nov. 27, 2017

Do Better by Doing Less - Debunking The 10X Myth [#21]

Working harder isn't the answer. Working smarter is a trite expression. So what is a busy business owner to do in order to genera…

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Nov. 20, 2017

Great Strategy Can't Fill This Gap [#20]

The best strategy in the world can't overcome the handicap of being stuck with an underperforming team, or with an overworked tea…

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Nov. 19, 2017

The Evergreen Show BONUS EPISODE!!! November 19, 2017

Noah & Shawn's new book, Dealing with Difficult Customers is officially available tomorrow, November 20, 2017. Enjoy this bonus e…

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Nov. 13, 2017

Paying attention to what matters, when it matters [#19]

How do you know when you've lost a customer? How can you be sure your sales team is actually doing what you expect them to? Shawn…

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Nov. 6, 2017

Are You Making Customers Hate You? [#18]

Why do some customers seem destined to cause problems for your company? Is it just them, or is there something you could be doing…

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Oct. 30, 2017

We'll Bet You $5M You Don't Need That Training [#17]

If you think your salespeople need more training, there's a 95% chance you're dead wrong. Shawn and Noah introduce the $5M cash t…

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Oct. 23, 2017

"Our Customers Only Care About The Lowest Price!" [#16]

Meet Shawn's dog Wishes! Oh, we'll also explore what to do when your salespeople or anyone in the organization says your customer…

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Oct. 16, 2017

When You're Consistently Good, You Can Even Beat up Your Customers Wi…

United Airlines beat up a customer and the stock was more valuable than ever 30 days after the incident. No, Noah & Shawn aren't …

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Oct. 9, 2017

Why We Hate This Referral Question So Much [#14]

"How likely are you to refer us to a friend?" It's a question we've all seen, and some are probably using. Join Noah and Shawn as…

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Oct. 2, 2017

You Might as Well Burn Your Profits [#13]

Often, the companies that are most certain that they need more leads, more marketing effectiveness, and more new clients are the …

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Sept. 25, 2017

Get Your People To Stop Learning and Start Doing [#12]

The most comforting lie we tell ourselves is that we just need to learn more; to acquire new skills; to invest more in our teams,…

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Sept. 18, 2017

This Is Costing You Customers (And How To Fix It) [#11]

If you're selling the sizzle and not the steak, then congratulations on time traveling from the 50s! We welcome you to the curren…

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Sept. 11, 2017

Attitude as a Corporate Asset? [#10]

It's easy to say "Success comes from a positive attitude!" It's much harder to know what the hell that means. Noah and Shawn dive…

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