Episodes

Nov. 13, 2017

Paying attention to what matters, when it matters [#19]

How do you know when you've lost a customer? How can you be sure your sales team is actually doing what you expect them to? Shawn…

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Nov. 6, 2017

Are You Making Customers Hate You? [#18]

Why do some customers seem destined to cause problems for your company? Is it just them, or is there something you could be doing…

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Oct. 30, 2017

We'll Bet You $5M You Don't Need That Training [#17]

If you think your salespeople need more training, there's a 95% chance you're dead wrong. Shawn and Noah introduce the $5M cash t…

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Oct. 23, 2017

"Our Customers Only Care About The Lowest Price!" [#16]

Meet Shawn's dog Wishes! Oh, we'll also explore what to do when your salespeople or anyone in the organization says your customer…

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Oct. 16, 2017

When You're Consistently Good, You Can Even Beat up Your Customers Wi…

United Airlines beat up a customer and the stock was more valuable than ever 30 days after the incident. No, Noah & Shawn aren't …

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Oct. 9, 2017

Why We Hate This Referral Question So Much [#14]

"How likely are you to refer us to a friend?" It's a question we've all seen, and some are probably using. Join Noah and Shawn as…

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Oct. 2, 2017

You Might as Well Burn Your Profits [#13]

Often, the companies that are most certain that they need more leads, more marketing effectiveness, and more new clients are the …

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Sept. 25, 2017

Get Your People To Stop Learning and Start Doing [#12]

The most comforting lie we tell ourselves is that we just need to learn more; to acquire new skills; to invest more in our teams,…

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Sept. 18, 2017

This Is Costing You Customers (And How To Fix It) [#11]

If you're selling the sizzle and not the steak, then congratulations on time traveling from the 50s! We welcome you to the curren…

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Sept. 11, 2017

Attitude as a Corporate Asset? [#10]

It's easy to say "Success comes from a positive attitude!" It's much harder to know what the hell that means. Noah and Shawn dive…

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Sept. 4, 2017

If You Can't Explain It, You Don't Really Know It! [#9]

Another topic that stirred passionate discussion and disagreement from readers - See if you agree with Noah & Shawn that if you c…

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Aug. 28, 2017

No, Your People Aren't Your Most Valuable Asset [#8]

A lot of angry comments came in from the article we based this podcast on. Listen in to see why Shawn & Noah make the contentious…

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Aug. 21, 2017

Management By Butcher Knife [#7]

You wouldn't cut off your fingers to make it easier to fit your hand into a pair of discount, off the shelf gloves - so why would…

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Aug. 14, 2017

You Probably Need to Micromanage More [#6]

"She's a micromanager! What a horrible boss!" Employees and employers everywhere shudder when they hear the word micromanagement.…

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Aug. 7, 2017

Last Years Numbers Don't Matter [#5]

You can't actually make your customers buy more. You CAN make it a lot easier for them to decide to buy. This subtle distinction …

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July 31, 2017

Success Isn't Sexy [#4]

Success is rarely sexy. In this episode, Noah & Shawn share how to achieve lasting success when introducing initiatives with your…

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July 24, 2017

Juggling Chainsaws on a Tightrope [#3]

It's tempting to think that every situation is unique - after all, we're dealing with people (both our employees and our clients!…

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July 17, 2017

Overcoming Change Fatigue With Your Employees [#2]

You know it's being whispered in the halls after you announce any chance. "If we can just wait this out for a couple of months, t…

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