Feb. 12, 2018

You Won't Get What You Don't Ask For - Why Your Clients Don't Refer Y…

Referrals are important. Water is wet. The sky is blue. But it's not enough to know referrals are important - without a process t…

Episode page
Feb. 5, 2018

The Right Tool For The Job [#31]

Too many businesses are crippled because they don't have the right tools for the job at hand. In most cases, it's because we're l…

Episode page
Jan. 29, 2018

Bigger Companies, Smaller Companies, Same Problems [#30]

So often, the challenges faced by $1M and $5B companies are the same, with just a difference in the number of people and money in…

Episode page
Jan. 22, 2018

Getting More Out of The Time You Have [#29]

You don't get wasted time back at the end. Join Noah and Shawn for a discussion of how they're finding ways to get more time, and…

Episode page
Jan. 15, 2018

Setting The Stage [#28]

This week, Shawn and Noah talk about what you can learn from a troupe of waiters about how to differentiate yourself from your co…

Episode page
Jan. 9, 2018

That Old Disney Magic [#27]

Noah is fresh off a trip to Disney World, and he and Shawn are excited to swap observations about how Disney handles customer ser…

Episode page
Jan. 1, 2018

"Our Industry is Going Through Big Changes This Year!" Welcome To The…

How many things on your to-do list are waiting for the world to calm down, or get back to normal, before you can achieve them? In…

Episode page
Dec. 26, 2017

Your Resolutions Suck - How To Achieve The Goals You Set [#25]

The gym will be packed next week, but it will be empty again by mid January. Just like we set personal resolutions and goals, you…

Episode page
Dec. 18, 2017

Radical Results 15 Minutes at a Time [#24]

As close to a silver bullet as you'll ever find - radical results 15 minutes at a time. There's a simple discipline you can requi…

Episode page
Dec. 11, 2017

The Single Most Important Sales Skill [#23]

If you're going to invest in sales training, don't! Focus on your processes first. But if you insist on training, make sure it's …

Episode page
Dec. 4, 2017

The Hierarchy of Wonders [#22]

The hierarchy of horrors helps you find the most pressing negative areas in your business to fix. But what about when you don't' …

Episode page
Nov. 27, 2017

Do Better by Doing Less - Debunking The 10X Myth [#21]

Working harder isn't the answer. Working smarter is a trite expression. So what is a busy business owner to do in order to genera…

Episode page
Nov. 20, 2017

Great Strategy Can't Fill This Gap [#20]

The best strategy in the world can't overcome the handicap of being stuck with an underperforming team, or with an overworked tea…

Episode page
Nov. 19, 2017

The Evergreen Show BONUS EPISODE!!! November 19, 2017

Noah & Shawn's new book, Dealing with Difficult Customers is officially available tomorrow, November 20, 2017. Enjoy this bonus e…

Episode page
Nov. 13, 2017

Paying attention to what matters, when it matters [#19]

How do you know when you've lost a customer? How can you be sure your sales team is actually doing what you expect them to? Shawn…

Episode page
Nov. 6, 2017

Are You Making Customers Hate You? [#18]

Why do some customers seem destined to cause problems for your company? Is it just them, or is there something you could be doing…

Episode page
Oct. 30, 2017

We'll Bet You $5M You Don't Need That Training [#17]

If you think your salespeople need more training, there's a 95% chance you're dead wrong. Shawn and Noah introduce the $5M cash t…

Episode page
Oct. 23, 2017

"Our Customers Only Care About The Lowest Price!" [#16]

Meet Shawn's dog Wishes! Oh, we'll also explore what to do when your salespeople or anyone in the organization says your customer…

Episode page
Oct. 16, 2017

When You're Consistently Good, You Can Even Beat up Your Customers Wi…

United Airlines beat up a customer and the stock was more valuable than ever 30 days after the incident. No, Noah & Shawn aren't …

Episode page
Oct. 9, 2017

Why We Hate This Referral Question So Much [#14]

"How likely are you to refer us to a friend?" It's a question we've all seen, and some are probably using. Join Noah and Shawn as…

Episode page
Oct. 2, 2017

You Might as Well Burn Your Profits [#13]

Often, the companies that are most certain that they need more leads, more marketing effectiveness, and more new clients are the …

Episode page
Sept. 25, 2017

Get Your People To Stop Learning and Start Doing [#12]

The most comforting lie we tell ourselves is that we just need to learn more; to acquire new skills; to invest more in our teams,…

Episode page
Sept. 18, 2017

This Is Costing You Customers (And How To Fix It) [#11]

If you're selling the sizzle and not the steak, then congratulations on time traveling from the 50s! We welcome you to the curren…

Episode page
Sept. 11, 2017

Attitude as a Corporate Asset? [#10]

It's easy to say "Success comes from a positive attitude!" It's much harder to know what the hell that means. Noah and Shawn dive…

Episode page