Episodes

Feb. 15, 2021

Stop Doing That! Do This Instead. [#56]

In this episode, Noah & Shawn share a simple tool that one of Noah's clients is using to gain amazing insights on their team and …

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Feb. 8, 2021

Check Your Pulse: The One Question That Leads to Better Decision Maki…

In this episode, Noah & Shawn discuss the one question most companies aren't asking but should be. Learn the most powerful questi…

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Feb. 1, 2021

How to Compete With Amazon Without Having a Billion Dollars [#54]

The Amazonification of the business world! What does it really mean to be customer focused? In this episode, Noah & Shawn discuss…

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Jan. 25, 2021

Messaging Matters: Why Your Messaging Is Worth It's Weight In Gold [#…

Noah shares the story of a client who spent $100K on a single newsletter which leads the guys into a deep discussion on why the R…

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Jan. 18, 2021

Managing Remote Work Teams [#52]

In this episode, Noah & Shawn discuss the pandemic and challenges with managing remote work teams and what organizations can do t…

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Jan. 11, 2021

Who Do Your Customers Think You Are? [#51]

Noah and Shawn dive deep into the commonly misused "customer interview" technique. It can provide massive amounts of insight for …

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Jan. 4, 2021

Thriving in a Post-Pandemic World [#50]

After a two-year hiatus, the Evergreen Show returns! Noah & Shawn briefly share why they break, what they've been working on, and…

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July 16, 2018

The Single Most Important Competitive Advantage [#49]

In episode 49, Noah & Shawn get into a fantastic discussion about the most important competitive advantage a company has. Is it m…

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July 9, 2018

Why Things Fail! [#48]

In this episode, Noah & Shawn discuss why many new initiatives launched by companies often fail. Noah & Shawn will show you why t…

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July 2, 2018

Are You Drinking The Wrong Lemonade? [#47]

We're back! In this episode, Noah & Shawn discuss the classic Lemonade Stand and how businesses of all sizes can learn from this …

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May 21, 2018

Quit Being so Damned Humble [#46]

Can you tell me about 3 times you've created huge value for your clients in the past 60 days? 6 times? Can all of your salespeopl…

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May 14, 2018

The Magic of Asking Better Questions [#45]

In sales, as in all things, a small change in how you begin can lead to a huge change in where you end up. Join Noah & Shawn for …

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May 7, 2018

One Process, Two Process, Red Process, Blue Process [#44]

Sales processes, onboarding processes, retention processes, referral processes, it's raining processes today! Shawn & Noah discus…

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April 30, 2018

When to Fire a Salesperson Part 2: The Case Study [#43]

Shawn presents a juicy case study about that new sales guy who made the most important sale of his life...to you! What do you do …

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April 23, 2018

When To Fire a Salesperson [#42]

Salespeople might want to skip this one. In this episode, we discuss when to fire a salesperson and why to fire a salesperson. Sh…

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April 16, 2018

Radical Candor In Practice [#41]

How do you create a corporate culture where people feel comfortable telling uncomfortable truths? Noah and Shawn talk about how t…

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April 9, 2018

What SHOULD I Really Be Doing? [#40]

With an ever growing list of things you "should" do, how do you pick the ones that will be most impactful to your business today?…

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April 2, 2018

Don't Think Outside The Box - Destroy The Box [#39]

Don't get boxed in! Shawn and Noah talk about being in the box, out of the box, and blowing up the box in order to disrupt your b…

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March 27, 2018

The Power Of The Human Touch [#38]

$2.5 Trillion/year is lost to bad customer experiences & shoddy "personalization". Join Noah & Shawn for a discussion on why comp…

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March 19, 2018

Role Playing is a Requirement [#37]

Role plays are often looked at as "great for the new folks, but a waste of time for an experienced professional like myself"... J…

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March 12, 2018

Doing Referrals Right [#36]

When most companies ask for referrals, their message can be boiled down to "How much money or perks are required to get you to tr…

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March 5, 2018

Internal Benchmarking: The Case Study Show [#35]

Following up on last weeks introduction to internal benchmarking, Noah and Shawn share two real-life examples of interventions th…

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Feb. 26, 2018

Internal Benchmarking 101: There's literally no excuse to not be doin…

Join Shawn and Noah for an introduction to the importance of Internal Benchmarking, using this wonderful New Yorker article as a …

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Feb. 19, 2018

Referrals Redux - Tactical Referral Generation For Busy Salespeople […

Following up on last weeks lively discussion about referral generation processes, Noah and Shawn expand that discussion to talk a…

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