Episodes

July 27, 2021

Ben Franklin Was Wrong [#79]

In this episode, Noah & Shawn discuss how to make better decisions and why most companies have a terrible time doing so.

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July 19, 2021

The Ick Test [#78]

Shawn introduces The Ick Test - a way of looking at the state of your business and asking where you need to be looking for new id…

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July 12, 2021

Knowing Your Competitors [#77]

How well do you really know what your competitors are doing? Do you think you're number #1 in your industry or know you're #1? Wh…

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July 5, 2021

Benchmarking Vs. Innovation [#76]

In this episode, Noah & Shawn discuss one of the single most important things you can do this year to grow. We caved to demand an…

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June 28, 2021

Do You Really Know Your Customers? [#75]

In this week's episode, we share ways to truly understand your customers and show them that you know and more importantly demonst…

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June 21, 2021

Creating a Perfect Customer Experience [#74]

Want to outspend, outsmart, and out-market your competition? This week Noah & Shawn look at how to build the perfect customer exp…

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June 14, 2021

Practice Makes...What's That You Say!? [#73]

Practice doesn't make perfect. Practice makes permanent. If you're doing everything wrong, then you're not getting better you're …

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June 7, 2021

The Parent Trap [#72]

Let's say you're managing a team of 10 people. During your quarterly reviews there's a trap that management often falls into. We'…

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May 31, 2021

Tell Me How You Really Feel [#71]

In episode 71, Noah & Shawn discuss the internal-emotional hurdles we need to be aware of in a sales environment. They share prac…

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May 24, 2021

Addition By Subtraction Part 2 of 2 [#70]

In part 2 of their series of addition by subtraction, this week Noah & Shawn look internally to what your company can take away t…

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May 17, 2021

Addition By Subtraction Part 1 of 2 [#69]

In this episode, Noah & Shawn dive into a 2-part series on addition by subtraction. The focus this week is on customers and buyin…

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May 10, 2021

Strategic Habits to Win [#68]

In this episode, Noah & Shawn discuss some habits and why developing your strategic habits are one of the keys to perpetual growt…

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May 3, 2021

Making It Easy For Them to Say Yes [#67]

How many clicks on the dial do you have? In this episode, Noah & Shawn share a core lesson for understanding the true value you d…

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April 26, 2021

Clicks On The Dial [#66]

How many clicks on the dial do you have? In this episode, Noah & Shawn share a core lesson for understanding the true value you d…

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April 19, 2021

Showing Up Is Everything [#65]

In this episode, Noah & Shawn discuss Noah's Tuesday Tidbit, and what lessons were learned after writing 411+ consecutive newslet…

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April 12, 2021

Improve Performance With Two Simple Questions [#64]

In this episode, Noah & Shawn share a simple technique they took from a book almost 20 years ago that they both use to this day. …

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April 5, 2021

Making an Offer They Can't Refuse [#63]

This is as close to magic as you can get. What if there were a set of questions that, if answered by your ideal prospects, would …

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March 29, 2021

Show Me The Way! [#62]

People are silently begging to be lead. In this episode, Noah & Shawn discuss a concept shared by business strategist Jay Abraham…

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